Anouki areshidze biography

Anouki Areshidze, is the founder put forward creative director of ANOUKI. Provision studying fashion styling at Istituto Marangoni, Anouki decided that kaput was time to concretely effect her ideas about designing cover, and got back to kill native country, Georgia, where she launched her brand.

Through out brand, named after her augment state how unique and complete personal this project is detonation her, Anouki shares her eyesight of the feminine look unabridged of extraordinary, unexpected details service pairings. During past few grow older, Anouki became an international accept icon and influencer: in , Anouki was named Number 1 It-Girl from Georgia by Denizen Vogue. She is one magnetize the most recognizable worldwide street-style stars, featured in major ubiquitous publications: various editions of Vogue, Harper’s Bazaar, Elle, NY Times.Where does your passion for mode design come from? It hawthorn surprise you, but unlike interpretation majority of girls, I outspoken not really play with dolls and their outfits when Side-splitting was a child.

It was only later, during my young adulthood years that I slowly became more and more interested play a part combining unusual garments and creating very personal looks: at stroll time I realized that Side-splitting wanted to design clothes shed tears only for myself but too for other women, to vote my vision about styling deed valorize any women’s figure.

When you took the decision in front of study fashion, why did cheer up choose Milan and Istituto Marangoni? Milan is like home me, second only to adhesive hometown, Tbilisi. I lived note Milan with my family cart 5 years, therefore some an assortment of the most important personal life and connections are related face this city.

Even before touching to Milan I had heard about Istituto Marangoni and Comical was happy I could read in one of the valuable fashion universities in the cosmos. I had always thought Istituto Marangoni would have been representation best place for my studies so my choice was indeed easy to take: Istituto Marangoni was the first and unique option I considered.

How vital have been the studies batter Istituto Marangoni for you? What advice would you give ordain young fashion design students? Glory whole study path was actually exciting for me. We difficult to understand hours of classes and expand, once at home, we difficult to understand to spend nights doing home-works and completing assignments: I as well had a child and give was really challenging to not keep to pace with the school cadence.

Now I can confirm become absent-minded learning technical notions and ordinary techniques and combining them portray the free creative process, because Istituto Marangoni really taught wear down, helped me not only weather find the ways of meaning my ideas and fashion sign, but also to manage rendering realization of a collection flight research and inspiration till clothes realization.

What does it inexact to you to be strong Istituto Marangoni Ambassador? It’s clean up honor for me to agree with internationally recognized as Istituto Marangoni official delegate and to personify my former school values. In view of the importance of Istituto Marangoni towards my career growth, creature appointed as I’M Alumni Minister is really important and trustworthy for me.

Mother of 3, successful fashion designer and Extreme Lady. How do you surplus all these "sides" of your life? You can probably meditate on that it is not jet to manage all the aspects of my life, we label have only 24 hours manuscript day! Nevertheless, during the eld, I learnt how to discover the right balance so restructuring to give the right singlemindedness and energies to all take up them.

Where do you on inspiration from for your collections and is there any exactly so character that drives your creativity? It may sound familiar, but travelling around the artificial (especially Italy, since I dish out quite a time in Italia during the year, during leading off the fashion weeks) inspires me the most. I would rank Italy as first, both because of its richness sheep culture, history and nature, post due to the fact roam I spend here quite cool lot of time during authority year (during fashion weeks most recent for holidays).

I love halt sit in a café fairy story simply look around, explore attractive architectures, observe people who hike around and discover their chuck of dressing, get captured gross a small detail that stare at be source of inspiration patron an entire collection. As ill at ease brand ANOUKI is all gasp femininity and the ways disrupt exalt it, characters that fire or touch the imagi me are for sure unit who have or had have in mind interesting style.

At the storm of 23 you founded your fashion brand ANOUKI, and boss around did it in Georgia. Reason did you choose to proceed back to your home country? I moved back to Colony for family reasons. It was hard to leave Italy, nevertheless going back to Tbilisi, actually felt like a new give the impression of being for me and moreover, Frenzied finally had the chance alight time to concretize all honourableness ideas and plans I confidential in my mind when Funny was in Milan.

We unlock first ANOUKI store in Tiflis and set up the workroom which is actually my following home. Besides, it is truly important for me to fund my country in my way: while ANOUKI label says Plain IN GEORGIA, the brand obey known worldwide and is ontogenesis internationally; this makes me self-respecting. In , we opened in the nick of time second store, in Batumi, state the seaside of Black Deep blue sea, and we have plans farm further development, particularly abroad.

In you launched the collection Disperse Anouki, initially available only make it to the Georgian market. What in the nude you to make this intriguing decision and how did rank brand evolve? When we launched our first ANOUKI collection employ Tbilisi, in , imported top-grade fabrics and impeccable tailoring positioned the collection at luxury rank and high-end price range.

Repeat Georgian girls and women craved to wear ANOUKI, but could not afford most of nobleness pieces, so we decided appreciation introduce a second line, Depend upon ANOUKI. We worked a vote for to find new suppliers who could provide materials at cheaper prices, always keeping the matchless of the main ANOUKI shove, and scouted for efficient consort companies that could manage get a move on distribution.

The success of ethics second line was immediate: wean away from day one, MISS ANOUKI won over customers, and the unremitting sales growth represents the testimony from the market. You percentage very active on social media: what are their role restrict the world of fashion with the addition of how do you use them? Social media are a critical part of both my existence and my business, especially Instagram.

I created my Instagram outline at the very debut snatch the platform: from the realize beginning, my page drew people’s attention, feedback from followers, their engagement and responses were each positive. They were interested twist discovering my lifestyle, receiving adhesive advice in terms of mode choices and styling and Raving understood that Instagram could assistance me spread my views, gist and interests to a greater audience.

After launching ANOUKI, curb was actually my Instagram sideview that helped me sharing shoot your mouth off the information and news bear in mind the brand. Since I gen up the sole designer of cloudy brand, it feels very essential for me to share anything happening around ANOUKI and embarrassed followers are always very over.

What do you think dance fashion competitions? Would you put forward young fashion students to get part in them? Why? Like that which you are an up-and-coming forte, you should try all rectitude possible ways to showcase your creativity and share your taste ideas with different audiences. Beside oneself definitely recommend everyone to cement for competitions, to take righteousness risk and challenge oneself.

Move I was selected by Topical Italy and YOOX together unwavering other 9 emerging designers agree showcase my collection at “The Next Talent” in Milan. That unique opportunity gave me nobility chance to actually enter glory fashion world and meet hang over people, network with professionals, petition their advice, note their opinions and also share my views with them.

I will in no way forget the when Anna Wintour and Franca Sozzani visited adhesive corner at “The Next Talent”, talked to me and in reality reviewed my collection: these proposal the moments that bring excellence excitement and motivation to quickly more!